Did you know that choosing to accept online payments means that you'll receive payments 2x faster? Many tutors still only accept cash and check, but fewer people carry cash or have a checkbook at all. If your clients usually carry credit cards instead, you should offer more convenient payment options. Families have far fewer reasons [...]

When you’re running a business, one of the most precious commodities of all is your time. Psychology Today defines time management as “the ability to plan and control how someone spends the hours in a day to effectively accomplish their goals.” Notice the words plan and control. How many times have you said “I don’t [...]

Do you have a collection of students that all pay different rates? Are some families invoiced at different intervals? Just the thought of this sounds stressful and time-consuming juggling act. It sounds like it might be time to simplify your billing practices. When you first start out, it may be simple to manage multiple rates. [...]

People are busy and their tutoring might not be top of mind. A timely email or text message can be very helpful to remind them that they have an upcoming lesson. Of course, it is possible to have too much of a good thing! So, what are the best practices for sending lesson reminders? As [...]

One of the big decisions you have to make when running your business is how to collect payments. And if you’re going to accept online payments, you’ll need to choose the payment processor that works best for you. Regardless of which one you go with, you’ll be paying processing fees on your transactions. Here are [...]

We live in an age where we can answer almost any question with a quick Google search from the smartphone that’s glued to our hip. The expectation of instant answers has changed the way people interact with each other, which has also extended to the way they interact with businesses – big and small. Your [...]

Your website tells the world everything they need to know about your business. When a potential student comes to your website, they want to reach out to you so they can enroll in lessons. What is the end goal of the website? To capture the contact information of interested students and parents, you need a [...]

Whether walking down the street or scrolling through your phone, you're face to face with businesses all the time. Your logo is the face of your company - it is the first thing someone sees when looking it up. How you brand your business is one of the most important decisions you can make. A [...]

Nobody wants to lose customers, but it’s a reality of running a business. However, it's a great opportunity to review policies or best practices. Here are a few ways you can conduct exit interviews: Create an online survey using something like Survey Monkey, and email it to your students. Give your families a survey in [...]

Spam detection has grown more sophisticated over the years and there’s a chance your emails are getting sent to the junk folder. Something called Sender Engagement is now a factor in determining which emails make it into your recipients' inboxes and which make it into their junk folder. So, what is sender engagement? Email providers will [...]