A unique benefit of social media is its ability to exceptionally target your audience. Social media is not a broadcast system – it’s a way to engage directly with your customer. Being able to talk to your customer will help build that relationship and gain their trust, instead of just promoting a sale right away. [...]

An online portal should be a student or parent's first stop for the answers to their questions. No need to repeat yourself any longer. An online portal is also a great way for your students to engage with your business outside of their scheduled lesson times. They can bring part of that experience home with [...]

Spam detection has grown more sophisticated over the years and there’s a chance your emails are getting sent to the junk folder. Something called Sender Engagement is now a factor in determining which emails make it into your recipients' inboxes and which make it into their junk folder. So, what is sender engagement? Email providers will [...]

We all seem to receive a never-ending supply of monthly bills! Almost all your bills save you from the hassle of paying manually by offering a convenient option to auto-draft. Did you know that you can easily offer Auto Pay to your student's families as well? Auto Pay is a feature that allows your families [...]

One of the big decisions you have to make when running your business is how to collect payments. And if you’re going to accept online payments, you’ll need to choose the payment processor that works best for you. Regardless of which one you go with, you’ll be paying processing fees on your transactions. Here are [...]